China’s media landscape is incredibly fragmented, with thousands of individual newspapers, television channels and radio stations; even more significant and influential are its online media platforms, which are too numerous to count. Working with trusted partners, SNOVW can help you sift through this multitude of media outlets – all of which are tightly controlled by the government (increasingly so in the case of online advertising) – to identify the right targets and develop tailored approaches to promote your products and enhance your brand.
User generated content platforms, known as “We Media” in China, are key to engaging consumers, particularly those of younger generations. Video streaming platforms, for example, have been booming in the country, with top apps like Inke and Douyu each boasting over 200 million users. SNOVW helps you reach your audiences and grow a loyal following through these social media platforms, building a more personal and direct connection through visual and video content that feels organic.
China’s top social media platforms of Weibo and WeChat may often be compared to Twitter and Whatsapp – but in reality, they have no direct Western analogues. Meanwhile, video sharing sites like Youku and Tudou, along with countless other niche social media channels, make China’s social media landscape even more complex for outsiders to navigate. Whilst all these platforms present novel and distinct ways of marketing to customers with targeted advertising and messaging, our team can help you identify the right approach, craft tailored content, and purchase advertising space on whichever of these platforms we believe works best for your business.
In China’s crowded and fragmented media environment, KOLs (key opinion leaders) are incredibly important in shaping consumer opinion and building trust in brands. With the country’s top influencers commanding millions of followers, a single endorsement or even mention can dramatically impact sales. No matter your sector or industry, SNOVW can identify the right influencers for your marketing strategy and work with them to develop content that will boost your brand and business.